OKX on chain business launches immersive virtual shopping experience, where users can use cryptocurrency to purchase exclusive products of OKX brand and partners, including clothing and hardware wallets.

As a new alternative to traditional e-commerce, each physical product comes with a tradable NFT, connecting ownership in the real world and supporting transactions through OKX wallets.

On November 22nd, OKX, the world's leading Web3 technology company, announced the launch of the beta version of "OKX House", an on chain retail platform that provides an immersive virtual shopping experience. Users can use cryptocurrency to purchase exclusive products from OKX and its partner brands.

OKX House seamlessly combines physical and digital ownership, allowing the OKX wallet community to showcase their on chain identities in the real world while maintaining true digital ownership. Each NFT of a product can be gifted or traded on the marketplace (such as the zero transaction fee OKX Marketplace).

Unlike traditional e-commerce solutions, "OKX House" is developed based on a brand new self-developed on chain backend system, providing an end-to-end on chain shopping experience while retaining a convenient and smooth shopping interface. By combining blockchain technology with retail, OKX House has created a new e-commerce paradigm that combines digital and physical ownership: each item comes with a tradable NFT that can be gifted or sold before redemption, and new NFT holders can obtain full redemption rights for physical goods. This decentralized authentication system does not require third-party verification, ensuring transparent and trustless ownership transfer.

OKX House has introduced an interactive virtual environment where on chain communities can explore and purchase exclusive products, obtain NFT airdrops, and discover the OKX wallet ecosystem. The first batch of series products includes OKX branded clothing, such as limited edition hoodies and hats, each of which comes with a certified NFT that can be traded on NFT markets (such as the zero fee OKX Marketplace).

Exclusive Series: OKX brand and limited edition series launched in collaboration with McLaren and Manchester City, only available at OKX Shop.

Multi chain support: Use native tokens or stablecoins to purchase goods on the six major networks of Ethereum, Polygon, Arbitrarum, Optimism, XLayer, and BNB Chain, and will soon support more networks such as Base.

Ownership empowered by NFTs: Each physical commodity includes a unique and tradable NFT.

Global Logistics: Integrated with DHL to achieve fast global delivery.

Customized e-commerce technology: end-to-end infrastructure to provide customers with an on chain shopping experience, with an interface consistent with traditional shopping portals.

• Zero fee trading: NFT secondary market trading is free of transaction fees.

Exclusive cooperation: Through joint cooperation with OKX brand partners, more brand zones will be launched soon.

Built for the community

OKX firmly believes that the crypto community is creating a revolution for the future on chain. The birth of "OKX House" aims to showcase the contribution of the crypto community to the real world through zero fee transactions and the launch of exclusive limited edition products.

A community is not just an ordinary peripheral store. Each product tells a story that exists both in the physical world and continues on the chain. This is a deeper level of ownership and identity recognition, providing customers with genuine branded products with digital endorsements that can be traded or gifted instantly. This is an alternative on chain shopping experience method that sets a new standard for the industry. In the future, brand collaborations will launch more exclusive series that combine digital ownership with real-world applications, redefining the interaction between on chain communities and brands.

Haider Rafique, Chief Marketing Officer of OKX, said, "This new model transforms traditional e-commerce into something that embodies Web3 values, such as true ownership, transparency, and community spirit. We will continue to expand this new retail paradigm through the launch of brand collaborations and limited edition products, hoping to build a bridge between physical practicality and digital ownership

Recently, 'OKX House' will expand its virtual environment by introducing exclusive partner rooms, offering joint merchandise from McLaren Racing, Manchester City Football Club, and other community partners.

To learn more, please visit: okx.com/web3/shop (note: Users can access the market section by logging into the Web3 wallet, pulling down or clicking on the banner)

About OKX

OKX is a technology company dedicated to building global blockchain infrastructure to make it more accessible and practical.

We hope to create a more efficient, transparent, and interconnected future.

OKX was originally a cryptocurrency exchange that provided trading opportunities for millions of users and gradually became one of the world's largest trading platforms. In recent years, we have developed multi chain wallets for millions of users to access decentralized applications (dApps).

OKX is a trusted brand by many large institutions, who seamlessly connect to the global financial system through a reliable platform and gain access to the cryptocurrency market.

Our most well-known products include: OKX Exchange, OKX Wallet, OKX Blockchain Browser, OKX Operating System, OKX Ventures, and OKX Institutional Services. To learn more, please download our app or visit: okx.com